Guest Post: Mid-week already, and we have dinner plans for tonight. We cannot think of a better way to make the…
The Psychology of Color in Marketing and Branding |
The Psychology of Color in Marketing and Branding by Kendol Mason of GiftBoxCreative In The Psychology of Color in Marketing…
Sustainability Claims & Packaging Communication; Using Your Package to Communicate Sustainability | Dieline
As demonstrated at this past year’s Dieline Conference, the conversation around sustainability is growing and impacting how designers and brands…
How to Tell Better Stories and Reduce Brand Dilution | Chris Wallace
Even if you haven’t heard of the brand dilution phenomenon, you’ve probably lived it. It happens when marketing messages aren’t…
How Branding Agencies Can Give Your Business a Boost – DemotiX
The term “branding” comes from cattle ranching. Owners would brand each of their cows with a distinctive mark designating…
How a new logo saved the city of Oslo $5 million a year
When the city of Oslo audited its books recently, it found something unsettling. With 50,000 government employees working in over…