For every designer, it is significant to know both old and new printing techniques. Without extensive knowledge about it, it’s…
Sustainability Claims & Packaging Communication; Using Your Package to Communicate Sustainability | Dieline
As demonstrated at this past year’s Dieline Conference, the conversation around sustainability is growing and impacting how designers and brands…
How to Tell Better Stories and Reduce Brand Dilution | Chris Wallace
Even if you haven’t heard of the brand dilution phenomenon, you’ve probably lived it. It happens when marketing messages aren’t…
How brands are injecting creativity into digital
It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and…
How Branding Agencies Can Give Your Business a Boost – DemotiX
The term “branding” comes from cattle ranching. Owners would brand each of their cows with a distinctive mark designating…
How a new logo saved the city of Oslo $5 million a year
When the city of Oslo audited its books recently, it found something unsettling. With 50,000 government employees working in over…
