Even if you haven’t heard of the brand dilution phenomenon, you’ve probably lived it. It happens when marketing messages aren’t…
How brands are injecting creativity into digital
It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and…
How Branding Agencies Can Give Your Business a Boost – DemotiX
The term “branding” comes from cattle ranching. Owners would brand each of their cows with a distinctive mark designating…
How a new logo saved the city of Oslo $5 million a year
When the city of Oslo audited its books recently, it found something unsettling. With 50,000 government employees working in over…
26 Ideas for Your 2019 Small Business Marketing Strategy
Whether you're in the process of launching a new business or already have one, having a strong online presence for…
9 Tips for Branding and Marketing a Start-up Business | SMALL BUSINESS CEO
Successful entrepreneur and marketing expert Luke Lazarus recommends focusing on brand messaging as a path to success. With an extraordinary…
